Ranking Guide
Keyword research and on-page SEO
First things first, make sure your keyword research and on-page optimization are finished before you start link building. While backlinks still dominate search engine rankings, having effective on-page optimization will help your website rank much more quickly. We advise reading the subsequent articles:
Complete Step-by-Step Keyword Research Guide
How to Outrank High Authority Sites Using Silo Site Structure
How to Use Internal Links to Improve Your Rankings
The following are some of the most important on-page SEO components that you should make sure are taken care of on your website:
Ensure that your website has more than one page.
Make sure your website has a user-friendly interface and appealing web design.
Check your robots.txt file, avoid using cloaking or flash website builders, etc., to ensure that your website can be indexed.
Determine which pages will target which keywords; for instance, a page about carpet cleaning would only target “carpet cleaning” keywords, and a page about carpet installation would only target “carpet installation” keywords.
Make sure your targeted pages have actual content (text) of 300 words or more that contains targeted keywords.
Make sure your meta data is optimised, including your title tags and meta descriptions.
Ensure that your URLs are search engine friendly, static (the majority of dynamic urls are not indexable), short, and free of special characters by checking your URL structure.
Ensure the responsiveness of your website (mobile friendly).
A valid SSL certificate and effective HTTP to HTTPS 301 redirects should be present on your website.
As an example, marketing1on1.com should automatically redirect to marketing1on1.com; similarly, make sure your website has a 301 redirect from non-www. to www.
Verify that Google Webmaster Tools does not have a manual penalty against your website.
Link Creation
You can start building links now that your on-page SEO is complete. How to effectively use and create anchor-texts is one of the most crucial things you should be aware of when link building. To learn more about how search engine algorithms relate to anchor-texts, we STRONGLY advise reading our in-depth guide to anchor-texts.
For the purposes of this ranking guide, we’ll use a brand-new website (let’s call it myplumbers.com) to demonstrate how to use our services to achieve first page rankings. Let’s begin:
Let’s say “Los Angeles plumbers” is the primary keyword for our website. Having at least 10-15 closely related keywords to the primary keyword that we can use for link building is always advised. In our hypothetical example, “secondary” keywords might include phrases like “Plumbing company in Los Angeles,” “Los Angeles plumber,” “Plumbers near Los Angeles,” “Plumbers in Los Angeles,” “Plumbing services in Los Angeles,” etc.
Profile links and directory submissions in Step 1
Building a “backlinks foundation” is always the first thing you should do with a new website.
Always begin with local citations (local directories) and business profile development if you are a local business (create a Google My Business Page, facebook page, Instagram profile, company Linkedin etc.). Please be aware that since most local directories require a complete address, if your business is “mobile” or “online,” you might not be accepted. When developing your “business profile” links, it’s also crucial to maintain consistency with your NAP (name, address, and phone number) across all platforms.
Start with “business profile” links if you run an online business (facebook page, instagram profile etc.).
To lay the groundwork for our link building strategy, the majority of “business profile” links will use the URL (raw link) or the business name as their anchor-text.
Second step: generic anchor texts with keywords
We advise purchasing one of our backlinks packages (Beginner, Standard, Top Package, or Dominator) once you’ve started building “business profile” links in order to strengthen your “foundation.”
Why would you want to buy those packages? Let’s break down how we build out links in those packages to better understand the answer to the next question. In addition to the anchor text, backlinks from reputable sources and platforms are also crucial (where the backlinks come from). Using only one kind of platform or source for link building is not a good idea. Don’t just build links through blog comments, for instance; always diversify your link building strategy by including links from article directories, web 2.0 properties, guest posts, etc.
You’ll see that we use a wide range of sources for link building if you look at our backlinks packages. everything, including guest posts, video submissions, and profile links.
As was previously mentioned, using different anchor-texts is crucial when creating backlinks, so if your website is relatively well-known and you don’t already have a strong backlinks profile, we advise combining your “main” and “secondary” keywords with generic terms for your anchor-texts. As opposed to employing the following anchor-texts:
Plumbing companies in Los Angeles, plumbers in Los Angeles, plumbers nearby, and plumbing services in Los Angeles are all used interchangeably.
We advise using:
“Check out this Los Angeles plumbing company website,” “Use this Los Angeles plumber,” “Learn more about plumbers nearby,” “Learn about plumbers in Los Angeles,” and “Get in touch with our Los Angeles plumbing services”
You can also use the aforementioned anchor text strategy to diluted your website’s overly optimised anchor text if it already has a strong backlink profile.
Important: If your website is brand-new, we advise offering 5 (or 10, depending on the package you purchased) generic texts with keywords and 5 primary keywords. For example, your anchor texts might be:
Contact our plumbing services in Los Angeles, “Visit this website Los Angeles plumbing company,” “Try this Los Angeles plumber,” “Find more information about plumbers near Los Angeles,” “Learn about plumbers in Los Angeles,” “Los Angeles Plumber,” “Los Angeles Plumbers,” “Plumbing Services in Los Angeles,” and “Plumbing Company Los Angeles.”
Building brand anchor texts is the next step after your ordered package is finished (this typically takes 5 to 14 business days).
Building Our Brand Anchor Texts, Step 3
Brand and raw url anchor texts should make up about 60% of your link profile. Press releases are the best way to develop brand anchor texts, especially if your company is new or you are running a promotion. With press releases, the article will be distributed to a large number of media outlets, giving you backlinks with high DA and PA values.
Social bookmarking is another useful resource to draw on when creating brand-specific anchor text links. We only use the top 200 social bookmarking sites, including Reddit, StumbleUpon, and others, for our services. You would use the following anchor texts for the services: myplumbers.com, www.myplumbers.com, and my plumbers.
Keyword Anchor Texts, Step 4
We can create backlinks using our keywords as anchor texts now that we have our “foundation” and “brand anchor texts” in place. Guest posts and dofollow blog comments that are relevant to a particular niche are the packages we advise using for keyword anchor texts. For a bigger ranking boost, you can order packages for blog comments and guest posts at the same time.
The following link can be use.
IMPORTANT
Make sure to perform steps 2, 3, and 4 each month. You need a steady stream of new links from various sources that not only use your keywords as anchor-texts but also generic and brand terms in order to increase and maintain rankings.
Please Take Note
Building your website’s authority and rankings takes time and is influenced by a variety of factors, including:
SEO on a page
how quickly links to your website are counted by search engines
what search terms you’re aiming for
how fiercely contested those keywords are, etc.
Although results do not appear right away, once all of the packages have been finished, the majority of our customers notice changes after two to three weeks.
